© 2009 Island Ice - Design by Kyle Gardner
Delivery Value to the Hotel Industry
Mini Bars:
Generally the only unpackaged consumable product available in a hotel room is ice located in the mini bar.
Generally the only consumable product available in a hotel room that is not a profit centre (apart from complimentary products such as chocolates on the pillows) is ice.
Generally the only consumable product available in a hotel room that exposes the owner to direct litigation is ice located in the mini bar.
Generally the only guest amenity located in a hotel room that has not been exploited as a brand touch point is the hotel mini bar.
- Wardrobes contain robes, slippers and coat hangers with corporate branding.
- The audio visual system is generally integrated with guest services and has a corporate home page.
- Bathroom facilities contain corporate branded toiletries and accessories.
Island Ice has the potential to change this.
Generally the only unpackaged consumable product available in a hotel room is ice located in the mini bar.
Generally the only consumable product available in a hotel room that is not a profit centre (apart from complimentary products such as chocolates on the pillows) is ice.
Generally the only consumable product available in a hotel room that exposes the owner to direct litigation is ice located in the mini bar.
Generally the only guest amenity located in a hotel room that has not been exploited as a brand touch point is the hotel mini bar.
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Island Ice has the potential to change this.
In House Restaurant & Bar Usage:
Island Ice as a product for in house use in bars and restaurants provides opportunity for differentiation, by employing segmentation strategies that will deliver value from the macro to the micro environments.
Island Ice as a source of differentiation;
- Within the Corporate environment between brands.
- Within the hotel environment between venues.
- Within the venue environment between premium status of
Island Ice as a product for in house use in bars and restaurants provides opportunity for differentiation, by employing segmentation strategies that will deliver value from the macro to the micro environments.
Island Ice as a source of differentiation;
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Room Service:
The only consumable product available from room service free of charge is ice.
The only consumable product delivered by room service open to the environment and at risk of contamination in transit is ice.
Island Ice has the potential to change this.
The only consumable product available from room service free of charge is ice.
The only consumable product delivered by room service open to the environment and at risk of contamination in transit is ice.
Island Ice has the potential to change this.
Food Safety:
Ice is food, and until now it has been the forgotten food. Island Ice delivers value through risk mitigation. Island Ice mitigates the uncontrollable variables associated with the presence of ice in the Hotel Industry. Uncontrollable variables such as;
- Water supply quality.
- Water supply reliability.
- Ice machine quality and cleanliness.
- Cross contamination.
- Sabotage.
- Careless handling.
- Accidental contamination.
- Uncontrollable environmental storage such as ice in mini bars. Is it presently changed every time the room is vacated?
Island Ice mitigates risk.
Ice is food, and until now it has been the forgotten food. Island Ice delivers value through risk mitigation. Island Ice mitigates the uncontrollable variables associated with the presence of ice in the Hotel Industry. Uncontrollable variables such as;
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Island Ice mitigates risk.
“This establishment
only serves Island Ice
sealed spring water ice trays for your health & safety”
only serves Island Ice
sealed spring water ice trays for your health & safety”