© 2009 Island Ice - Design by Kyle Gardner
Delivering value to Liquor Merchants/Off Licence
Island Ice fully integrates within the retail liquor environment. It is considered that this
environment will enjoy the highest retail unit sales of the product globally.
From a Value Delivery perspective it is considered Island Ice has the potential to deliver far beyond being just another SKU.
It is worthy to note that Ice is Food and until now it has been the forgotten food. We believe that Island Ice:
“Will Change the way we Think About Ice”
environment will enjoy the highest retail unit sales of the product globally.
From a Value Delivery perspective it is considered Island Ice has the potential to deliver far beyond being just another SKU.
It is worthy to note that Ice is Food and until now it has been the forgotten food. We believe that Island Ice:
“Will Change the way we Think About Ice”
Our research suggests that once used, Island Ice triggers a consciousness and heightened
awareness in the consumers mind with regard to the integrity of the ice they consume. That
consciousness quickly manifests itself into a high degree of dependence or loyalty to the
product.
The obvious application and relevance Island Ice brings to the retail liquor environment is, as
an accompaniment to an alcoholic beverage. In this instance Island Ice is the only Ice
product currently available globally that does not contaminate or alter the flavour profile of
an alcoholic beverage.
One of the unique properties of Island Ice is that it retains the integrity of a beverage, thus
delivering value to the beverage manufacturers and retailers underlying brand promise of
providing a product that when consumed, is what it is represented to be, and fit and safe for
human consumption.
awareness in the consumers mind with regard to the integrity of the ice they consume. That
consciousness quickly manifests itself into a high degree of dependence or loyalty to the
product.
The obvious application and relevance Island Ice brings to the retail liquor environment is, as
an accompaniment to an alcoholic beverage. In this instance Island Ice is the only Ice
product currently available globally that does not contaminate or alter the flavour profile of
an alcoholic beverage.
One of the unique properties of Island Ice is that it retains the integrity of a beverage, thus
delivering value to the beverage manufacturers and retailers underlying brand promise of
providing a product that when consumed, is what it is represented to be, and fit and safe for
human consumption.
RETAIL AESTHETIC/MERCHANDISING:
Island Ice delivers value from a retail aesthetic and merchandising perspective as follows:
- The only Ice product available globally that is capable of being merchandised in an ambient state.
- The 5 pack retail box is similar in size, shape and design to packaging generally reserved for premium beverages. This provides the opportunity to merchandise theproduct in each of the premium beverage/spirit segments within the retail liquor environment.
- The 5 pack retail box converts to a presentation and merchandising display, providing opportunity to retail in single tray units at higher margin, and merchandised at registers as an impulse purchase.
- The packaging allows the product to be the subject of an impactful and unique display.
Island Ice delivers value from a retail aesthetic and merchandising perspective as follows:
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PROMOTIONAL TOOL:
It is considered Island Ice delivers value to the retailer/retail environment as a promotional tool as follows:
- It provides for a low cost alternative for specials and discounting.
- The nylon substrate face is ideal for customised branding or limited time messaging
for brand and/or marketing strategies.
- As a customised product it provides for a unique brand touchpoint.
- It provides the ideal accompaniment as a bundle offering for many hundreds of beverages.
- In the early stages of the product lifecycle it provides a novelty value.
It is considered Island Ice delivers value to the retailer/retail environment as a promotional tool as follows:
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